This story really excites me! It is a great example of we can help our clients make top dollar for their home when we use our exclusive out of the box marketing plan work together and price the home within 3% of the market. We have a client who wanted to put their home on the market in a month. Of course, we suggested trying our exclusive “Coming Soon!” campaign for a few weeks. While on the “Coming Soon!” campaign we were able to analyze her various website stats to see if we were capturing the buyers and sure enough, we were. Not only did we get multiple inquires on the home but the number of page views was through the roof!
I spoke with the seller a few days before going on the market and said, “We are getting such a positive response on your home that I think we should raise our asking price $10,000.” And that is what we did. We got 2 buyers in the home before it went on the market and got an above asking price offer the first day on the market! Our exclusive “Coming Soon!” campaign essentially created demand for her home before it went on the market, driving her price up.
We want our marketing to be outside of the box. Innovative techniques help our clients net the most for their home. Consumers who want to net the most for their home are preparing their home for the market in advance.
If you are preparing in advance why not start to market the home in advance? Why not create demand for your home?
There are all kinds of benefits to Creating Demand in Advance!
Line up potential buyers
Allows us to get maximum amount of traffic through your home when it matters most, the first 2 weeks on the market.
Gather feedback from buyers so you can properly price your home
Alter the marketing strategy & price, if need be before the home hits the MLS
Large corporations test market their products. Why shouldn’t you test market your home?