A past client, Rachel, reached out to me at the end of the summer in 2020 because she starting to prepare her home for the market. Her husband and her were planning a move to Delaware and Rachel wanted to make some home improvements before listing the home. I went out and visited her and advised her on what repairs would give her the best return. Essentially, what repairs would give her the best bang for her buck. Finally, the home was done. Again, I employed my exclusive pre-marketing campaign designed to build demand and net her the most. Rachel and I strategically priced the home. I pre-marketed the home for a week before it hit the market. During the pre-marketing time we lined up 77 showings in 3 days. WOW! Showings started on a Friday and I sat down Monday morning to review the multiple offers we received. We reviewed all the terms on each offer. We took an offer that was $40,000 above asking (40k) with no inspections
When it comes down to it premarketing can build demand, net you the most and take some of the stress out of selling.
This story is unbelievable. I met the seller, Dave many years ago at a Home Selling Seminar and we stayed in contact. He had his beloved home custom built in the 1970's. At the end of 2020, he called me and told me he was planning a move mid-2021. I went out to his extremely well-maintained home and gave him tips on what to do to get the home ready for the market. We premarketed the home for 2-3 weeks before we allowed showings. During the premarketing time we lined up 70 showings in 3 days. It got to the point where we had to stop allowing showings, it was too overwhelming. He received a total of 21 offers! We reviewed all the terms on each offer, but Dave was more interested in selling his beloved home to someone who would love it as much as he did. We took an offer that was WELL above asking, with no inspections, and he felt these buyers would love the home just as he did. In the end, he was very satisfied with the outcome and feels his home will be in good hands and loved for years to come
When they were ready we put the home on the market on a Friday and presented offers that Monday. We had 6 offers! One stood out from the rest, giving them well above asking price. They had minimal inspection repairs and got their desired settlement date!
The home hit the market on a Friday and and presented offer that Monday morning. It was unbelievable the home had 29 showings in 3 days! It went under contract with multiple offers with the highest offer being $40K above asking. You heard me right $40K above! And the buyer was not going to do any inspections. What more could you ask for?
I told Barbara from the day we first spoke not to worry that we would coordinate everything and make sure it all worked out for her, and it did. The Swain Team specializes in trying to remove as much stress as possible from the sale of your home. So that you can concentrate on the other things in life
Once they were ready to go, we started the coming soon and put the home on the Friday of the same week and presented offers that Monday. We had 8 offers! Ultimately, it came down to 2 that stood out well above asking price and the deciding factor in their case was the buyer that was flexible. This was extremely important to our sellers since they needed to find a home to purchase first and they did not want to move twice, and we made that happen.
We pre-marketed the home for 2 weeks. The demand was high! A remodeled home with low taxes and in Pennsbury school district.
Before showings began, we announced offers would be presented the very next day 10 am. The home had back to back appointments. It was turn style activity with 13 showings and 6 offers. The seller was ecstatic!
They received more than asking price, cash deal with no inspections and with their desired settlement date.
It doesn’t get any better than that!
transaction for her.
Another amazing story! Keeping a home tidy with 5 kids in impossible, making showings tough on the sellers. So, we suggested our exclusive “Coming Soon!” campaign. The first buyers through bought the home and offered $5,000 over asking and gave the sellers a no hassle deal. This was the highest priced home sold for its square footage for a well-maintained home in that neighborhood. Thus, our exclusive “Coming Soon!” campaign netted the sellers the most money possible with the least hassle!
Our “Coming Soon!” campaign began on a Thursday. We received multiple calls from agents within the first 2 days who saw the “Coming Soon!” campaign posted online and wanted to get their clients through the home before it hit the market. Our sellers were surprised at how much demand our “Coming Soon!” campaign sparked for their home in such a quick amount of time, One agent called whose clients were first-time home buyers and she was able to get them through the home on Day 2 of the Campaign. These first-time home buyers LOVED the home and wanted to bring their family through for a second showing. They scheduled their second showing for the following Friday, and by that Monday, our sellers had their offer. Our sellers were thrilled because 1) They were able to net the most and 2) They no longer had the stress of preparing the home for showings!
Remember, the goal of the “Coming Soon!” is to create demand. More Inquiries = Higher Demand and Higher Demand = Highest Selling Price. So, at $275,000, I had realtors with buyers lined up to see the home. I put the home into our multiple list service and started showings 2 weeks after being listed at $275,000 on the coming soon.
It went on the market on a Sunday with showings to begin Monday. In the MLS we advised all realtors that offers where to be presented on Friday at 1 pm That really generated Demand! By Friday, we had 6 offers, then played them against each other. In this case, instead of going for more money, the seller went for the offer that asked for the least repairs done to the home. The coming soon created the demand which put the seller's in driver's seat.
We had a buyer come through who had their home sold who needed to purchase. They fell in love with the home. Since, the home hadn’t hit the market yet, the buyers came up with a full price offer! Basically, giving the seller everything they were asking for. Not only did they net TOP DOLLAR but it also took the stress of showing the home away for the homeowners.
All because we CREATED DEMAND for the home.
Our “Coming Soon!” campaign began on a Friday. We received a call from an agent that saw the “Coming Soon!” campaign posted and asked if she could get her clients in before it hit the market. We were able to get her clients through the home as a preview showing the next day. The buyers were the first ones through the door and they loved it. The buyers knew there would be a high demand for the home since it hadn’t even hit the market yet so they were willing to pay top dollar! The seller of course was thrilled because he didn’t have the stress of the home being on the market and constantly preparing it for showings.
Our “Coming Soon!” campaign began on a Wednesday. We received a call from an agent that saw the “Coming Soon!” campaign so he could get his clients in before it hit the market? We were able to make that work that afternoon because the seller’s prepared in advance to sell. The buyers were the first ones through the door and they loved it! The buyers knew there would be a high demand for the home since it hadn’t even hit the market yet so they were willing to pay top dollar.
And the sellers were thrilled because they didn’t have the stress of the home being on the market and constantly preparing it for showings. And best of all they wouldn’t have to carry two mortgages!
I spoke with the seller a few days before going on the market and said, “We are getting such a positive response on your home that I think we should raise our asking price $10,000.” And that is what we did. We got 2 buyers in the home before it went on the market and got an above asking price offer the first day on the market! Our exclusive “Coming Soon!” campaign essentially created demand for her home before it went on the market, driving her price up.
We want our marketing to be outside of the box. Innovative techniques help our clients net the most for their home. Consumers who want to net the most for their home are preparing their home for the market in advance.
If you are preparing in advance why not start to market the home in advance? Why not create demand for your home?
There are all kinds of benefits to Creating Demand in Advance!
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