When we talk to people they are skeptical about our Home Selling Seminar. What am I really going to learn? Their thought is: Is this just a couple of salespeople trying to pressure me? So I thought I would reach out to a past attendee to get their thoughts on the seminar. I have been very pleased with the response from everyone. Literally, everyone told me how much they learned. And honestly, that is really great to hear! We put a lot of time and effort into the home selling seminars in effort to reach out and educate people and it has been successful! We got into real estate to help people and the home selling seminar is a great venue to do so.
Dan & Sandra Fassett's Review:
My wife and I attended The Swain Team's Home Selling Seminar since we are preparing to sell our house in about 3 years. The seminar is geared to everyone who is selling a home now or in the future. We decided to attend now because their message speaks volumes to folks like us who are planners and are thinking well ahead. We were not disappointed. The seminar covered everything we thought of and much, much more.
Their Guide To Selling Your Home begins with downsizing and preparation now, bit by bit room by room while you have lots of time to sort through things and determine where they are to go. They then detailed what you should do to the house itself . Where to spend money to get the best return on your investment and what sells the home more quickly like removing wallpaper , painting, upgrades to bathrooms , kitchen, basement etc. When the time comes to do repairs and improvements The Swain Team can recommend trusted contractors and stagers they work with. There unique marketing approach utilizes the most up to date technology to display and distinguish your home in the market. For instance, you can prepare your home and get it on their “Coming Soon Website”. This generates interest before the house actually goes on the market. The seminar included presentations by various experts on subjects like building inspections and local codes, de-cluttering, and effectively marketing your home.
If you are thinking of selling you home now or in the future this seminar is for you.
If this is something that may interest you feel free to sign up or if you have questions give us a call. Our next Home Selling Seminar will be on January 27, 2015 at 6:30 pm at The Sheraton in Langhorne, Pa. Call us to register (215) 757-7257. Click Here for more Details
If you know of someone who maybe interested in the seminar, please feel free to pass the info on to them.
How to Get Multiple Offers?
Every seller dreams about getting multiple offers when they sell. But how do you get multiple offers? It is simple you need to create demand for your home! Creating Demand can be done in multiple ways. For those sellers who don't want to put work into selling their home it is all about price. You need to sit down with your expert Realtor and analyze the comparable properties that have sold recently and the ones that are pending. Then know your bottom line.
Price the home dead on market value or even a little under market value. Advertise the home as coming soon for a few weeks. This will allow time for the property to be exposed to as many active buyers as possible. Advertising beforehand also creates demand for your home. Then you put it on the market and you will be able to get the most amount of people thru in the first two weeks (if it lasts that long! That all depends on price). The first two weeks on the market is when you will get the most buyers thru. The more buyers thru your front door the higher the probability is that you will receive multiple offers.
Take 31 Dolphin Road for instance, it sold in 3 days with multiple offers! The owner priced it aggressively at market value. We had multiple offers within three days. The homeowner was in the driver's seat. They were able to get the most for the home and chose the strongest buyers. Then when it came to repairs they were able to just repair what the township required. They did not get nickle and dimed after the home inspection was complete.
So there can be many perk to pricing aggressively. In the end, the owner ended up saving money by pricing aggressively because he got multiple offers and created a bidding war and was not nickel and dimed after the home inspection. Pricing aggressively also facilities a faster sale, less stress, and often less work. With any strategy it all comes down to you, the seller, and what you want.
There are all different marketing strategies for creating demand that we utilize. When it comes down to it you need to hire an expert Realtor who is a skilled marketer, not an average agent who sellers 4-6 homes a year. A skilled marketer can create demand. Your home is your largest asset, who you hire matters.
Real Estate Marketing has Advanced!
Over the years real estate has advanced drastically! In the 1980’s Realtor’s used a MLS book to look for homes for sale to show their clients. Then you had to go and pick the key up for each home you were going to show and when done you had to drop each key back off at each real estate office. Fast forward 20 – 30 years and consumers can now search for homes on their own on the internet. The internet changed real estate significantly. With this change came a shift in way Realtor’s market their properties. Homes for sale are now all online. With 92% of home buyer’s searching on the internet for a home, it is pertinent that a Realtor not only be tech savvy but also a great marketer. Not all realtors understand the power of a home’s photo’s online. Think about it…. When consumer’s go online they search by pictures first. If your picture’s aren’t appealing, they click NEXT. If your pictures are appealing, they are more likely to analyze your home further and read the description and details on it. Your home’s picture’s are your home’s first impression. Buyer’s decide what homes they want to look at based on pictures.
The Swain Team has seen these changes over the years in real estate and has advanced their marketing to match the changing environment. We want our marketing to be outside of the box. It use to be that you met with a realtor and you put your home on the market right away. But all of that is changing. Consumers who want to net the most for their home are preparing their home for the market in advance. And if you are preparing in advance why not start to market the home in advance? Why not create demand for your home in advance? There are all kinds of benefits to Creating Demand in Advance!
How The Swain Team Creates Demand
So how do you create demand for a home in advance? The Swain Team utilizes a “Coming Soon” campaign. We promote your home before it is ready for showings! We start by taking as many desirable photos as we can of your home. We put it online and put a sign in the lawn with the words “Coming Soon.” From there we analyze the web stats. Website statistics tell us how your home is going to perform in the market at the price we set. If we get a ton of views but no inquires it is priced too high. If we are getting a good amount of views and some inquires then we know we are at the right price.
The coming soon campaign really opens the door to many possibilities. Don't you want want to net the most for your home in the least amount of time?
Want to learn more?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com.
We offer free consultations and Room by Room Reviews. Remember, you have an attorney, doctor and financial planner in your circle, get an expert Realtor who is there as well.
Real Estate Marketing has Advanced!
Educational Home Selling Seminar
Thinking of selling your home now, in a few months or years?
We Willl Teach You How To:
· Make up to 18% More using alternative marketing methods
· What Improvements will bring the greatest Return on Investment
· HGTV Effect
· Sell Faster with less stress
· Maximize your budget
· Keep More Equity in your Pocket
Please Join us on January 27th at 6:30 pm
SHERATON - 400 Oxford Valley Road · Langhorne, Pennsylvania, 19047
Seating is limited so please RSVP by January 18, 2016 215-757-7257
Snow Date: February 3, 2016
Remember: share this info with a friend or family member who maybe interested.
All are invited.
*NO Cost or Obligation*
"Your Realtor in Red"
The Swain Real Estate Team
Christina & Carol Swain
Top Producing Realtors Serving PA & NJ
Keller Williams Real Estate
584 Middletown Blvd., A50 Langhorne, Pa 19047