Another Coming Soon Success Story
Another Coming Soon Success Story
Another great example of how we are able to net our sellers the most money with our unique and innovative marketing techniques. We are marketing experts who utilize exclusive marketing campaigns that no other realtor does in the area. In this case, we wanted to test price. So we listed at $285,000. For three weeks we analyzed the statistics and numbers of inquiries on the home. We had no inquires and the stats were not impressive. So I consulted the sellers and we reviewed the data and decided to try a price of $275,000. $275,000 was our number! I had a number of agents calling me about the home, and stats shot through the roof! This is a great illustration that when you overprice by $10,000 you could really be hurting yourself in the long run. The coming soon campaign allows us to play with price to find the right price, so a seller does not waste precious "day on market." As a side note once a home sits in the market for 30 days it becomes old in buyer's eyes. That is why pricing from the start is critical.
Remember, the goal of the coming soon is to create demand. More Inquiries = Higher Demand. And Higher Demand = Highest Selling Price. So at $275,000, I had realtors with buyers lined up to see the home. I put the home into our multiple list service and started showings 2 weeks after being listed at $275,000 on the coming soon.
It went on the market on a sunday with showings to begin monday. In the MLS we advised all realtors that offers where to be presented on friday at 1PM. That really generated Demand! By friday, we had 6 offers, then played them against each other. In this case, instead of going for more money, the seller went for the offer that asked for the least repairs done to the home. So the coming soon created the demand which put the seller's in driver's seat.
The bottom line, is that each coming soon we market creates unique opportunities that no one is able to foresee. Even sellers needs and wants maybe different but there is no denying that the coming soon opens many doors.
More Inquiries = Higher Demand
High Demand = Highest Selling Price
High Demand = Seller's in control of Negotiations.
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com to learn more about our Exclusive Coming Soon Campaign. Request a Room by Room to prepare your home in advance and help create that demand. Or Attend our next Home Selling seminar in september. Look for details coming out soon. We speak in depth about the Coming Soon Campaign at the Home Selling Seminars.
Coming Soon...4431 Convent Lane, Philadelphia, PA
Charming Dormered Cape home situated on a large corner lot in a park like setting. The picturesque rear yard is ideal for entertaining guests or simply unwinding after work. Step inside the home to the foyer, which, leads to the bright and airy living room accented by a stone hearth fireplace. Light floods the room through the picture window offering scenic views of the rear yard. The dining room is conveniently located adjacent to the sizeable eat in kitchen. The kitchen offers newer appliances, newer cabinets and over looks the rear yard. Upstairs host three bedrooms and a full bathroom. The main bedroom is generously sized and offers ample closet space and access to the roof deck. Sit outside and enjoy your morning coffee as you relax on your roof deck. The walkout basement is partially finished (22x11) adding living space to the home. There is also a powder room for your convenience and a storage/workshop area (27x12). The home also features a garage, newer roof, and large driveway with 4+ car off street parking.
If you have interest in this home, contact us today and we maybe able to get you into the home early or we can add you to our list to be notified when it goes on the market.
Home Buying Mortgage Tips
· Plan in advance. Consult a loan officer in advance to plan for the
future. You may need to clean up your credit, create more credit, or save more money.
· Be educated on the costs! Here is where an experienced expert
Realtor comes in handy. Not only is it important to shop for an
interest rate but it is also important to know your closing costs.
Closing costs vary greatly from lender to lender.
· Get Pre-approved. Get pre-approved for a mortgage before you look at homes. It is important to know what you can afford. You don’t want to get your hopes up looking at homes you may not be able to afford.
· Hire an Experienced Expert Realtor who works for you. An expert Realtor will walk through the buying process each step and safeguard you against mortgage pitfalls. Also, make sure they are a pitbull negotiator who will fit to get you the best deal possible.
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com and we will setup an appointment to sit down and educate you on the buying process. We can also meet with a loan officer and review the costs and get you pre-approved.
Remember, we are always here to help!
"Lifting You ABOVE the Competition"
The Swain Real Estate Team
Christina & Carol Swain
Top Producing Realtors Serving PA & NJ
Keller Williams Real Estate
584 Middletown Blvd., A50 Langhorne, Pa 19047