How to Get Multiple Offers?
Every seller dreams about getting multiple offers when they sell. But how do you get multiple offers? It is simple you need to create demand for your home! Creating Demand can be done in multiple ways. For those sellers who don't want to put work into selling their home it is all about price. You need to sit down with your expert Realtor and analyze the comparable properties that have sold recently and the ones that are pending. Then know your bottom line.
Price the home dead on market value or even a little under market value. Advertise the home as coming soon for a few weeks. This will allow time for the property to be exposed to as many active buyers as possible. Advertising beforehand also creates demand for your home. Then you put it on the market and you will be able to get the most amount of people thru in the first two weeks (if it lasts that long! That all depends on price). The first two weeks on the market is when you will get the most buyers thru. The more buyers thru your front door the higher the probability is that you will receive multiple offers.
Take 31 Dolphin Road for instance, it sold in 3 days with multiple offers! The owner priced it aggressively at market value. We had multiple offers within three days. The homeowner was in the driver's seat. They were able to get the most for the home and chose the strongest buyers. Then when it came to repairs they were able to just repair what the township required. They did not get nickle and dimed after the home inspection was complete.
So there can be many perk to pricing aggressively. In the end, the owner ended up saving money by pricing aggressively because he got multiple offers and created a bidding war and was not nickel and dimed after the home inspection. Pricing aggressively also facilities a faster sale, less stress, and often less work. With any strategy it all comes down to you, the seller, and what you want.
There are all different marketing strategies for creating demand that we utilize. When it comes down to it you need to hire an expert Realtor who is a skilled marketer, not an average agent who sellers 4-6 homes a year. A skilled marketer can create demand. Your home is your largest asset, who you hire matters.
Real Estate Marketing has Advanced!
Over the years real estate has advanced drastically! In the 1980’s Realtor’s used a MLS book to look for homes for sale to show their clients. Then you had to go and pick the key up for each home you were going to show and when done you had to drop each key back off at each real estate office. Fast forward 20 – 30 years and consumers can now search for homes on their own on the internet. The internet changed real estate significantly. With this change came a shift in way Realtor’s market their properties. Homes for sale are now all online. With 92% of home buyer’s searching on the internet for a home, it is pertinent that a Realtor not only be tech savvy but also a great marketer. Not all realtors understand the power of a home’s photo’s online. Think about it…. When consumer’s go online they search by pictures first. If your picture’s aren’t appealing, they click NEXT. If your pictures are appealing, they are more likely to analyze your home further and read the description and details on it. Your home’s picture’s are your home’s first impression. Buyer’s decide what homes they want to look at based on pictures.
The Swain Team has seen these changes over the years in real estate and has advanced their marketing to match the changing environment. We want our marketing to be outside of the box. It use to be that you met with a realtor and you put your home on the market right away. But all of that is changing. Consumers who want to net the most for their home are preparing their home for the market in advance. And if you are preparing in advance why not start to market the home in advance? Why not create demand for your home in advance? There are all kinds of benefits to Creating Demand in Advance!
How The Swain Team Creates Demand
So how do you create demand for a home in advance? The Swain Team utilizes a “Coming Soon” campaign. We promote your home before it is ready for showings! We start by taking as many desirable photos as we can of your home. We put it online and put a sign in the lawn with the words “Coming Soon.” From there we analyze the web stats. Website statistics tell us how your home is going to perform in the market at the price we set. If we get a ton of views but no inquires it is priced too high. If we are getting a good amount of views and some inquires then we know we are at the right price.
The coming soon campaign really opens the door to many possibilities. Don't you want want to net the most for your home in the least amount of time?
Want to learn more?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com.
We offer free consultations and Room by Room Reviews. Remember, you have an attorney, doctor and financial planner in your circle, get an expert Realtor who is there as well.
Real Estate Marketing has Advanced!
Educational Home Selling Seminar
Thinking of selling your home now, in a few months or years?
We Willl Teach You How To:
· Make up to 18% More using alternative marketing methods
· What Improvements will bring the greatest Return on Investment
· HGTV Effect
· Sell Faster with less stress
· Maximize your budget
· Keep More Equity in your Pocket
Please Join us on January 27th at 6:30 pm
SHERATON - 400 Oxford Valley Road · Langhorne, Pennsylvania, 19047
Seating is limited so please RSVP by January 18, 2016 215-757-7257
Snow Date: February 3, 2016
Remember: share this info with a friend or family member who maybe interested.
All are invited.
*NO Cost or Obligation*
Flowers Field is an intimate, elegant townhouse neighborhood at Yardley-Langhorne Rd and Stony Hill Road. Introducing a new level of luxurious, maintenance free living in Yardley. Flowers Field - an intimate neighborhood of luxury townhomes located in Lower Makefield township. This thoughtfully designed community artfully blends historic charm with modern day amenities. Featuring spacious and imaginative floor plans and elegant exteriors, Flowers Field brings something completely unique to the marketplace. Quality construction features include - low maintenance Hardi-Plank exterior siding, exterior stone or brick at foundation base per elevation plan, 30 year dimensional roof shingles. Attractive landscaping throughout the community, lawn maintenance of common areas and yards.
DeLuca Homes has built a solid, award-winning reputation. Renowned for its premier neighborhoods located throughout Pennsylvania and New Jersey, DeLuca Homes has an unwavering commitment to deliver the best home buying experience to each and every customer. Based upon the fundamental principles of treating customers with respect, DeLuca Homes listens to your needs and desires, and builds quality and value into every home.
DeLuca is offering 5 different models at Flowers Field. They range in size from 2766 - 3080 square feet. Some models offer a master bedroom on the first floor which is great for clients looking to downsize. Let's take a look at your various options:
Want to learn more about Flowers Field?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com and we will setup for an exclusive showing when the home coming on the market.
Highland Gate is a community of 244 that was built by Toll Brothers in 1987. They are single family homes with interior square footage between 2,000 - 3,500. Lot sizes generally range from 0.25 to 0.5 acres with a median of 0.3 acre.
Highland Gate is situated in Award winning Blue Ribbon Neshaminy School District. Neshimany school District is a top school district in Bucks County.
Open Floor Plan! Expanded & Completely Remodeled Tyler Model. Walk up the EP Henry Hardscaped driveway accented by solar lighting. Take notice of the newer siding and stone exterior (2010) Hardscaping encircles the lush landscaping adding to the home’s appeal. Enter the home through the upgraded decorative glass door that enhances the home’s exterior. The foyer is highlighted by ceramic tile and imported forged wrought iron/brass railing leading upstairs . Gleaming hardwood floors and crown molding extend thru the living room to the dining room. The bright & airy dining room is great for holiday dinners. Sit at the dining room table and gaze out your French doors (2010) that lead to your elevated hardscaped patio. Adjacent is the kitchen with breakfast bar. A newer designer kitchen includes granite countertops, custom SS tile backsplash with subway tiles(2011), pull out cabinets, large pantry, glass faced cabinet doors, newer Stainless Steel Appliances (2011) & fabulous lighting! The 28 x 23 "Great Room" boasts floor to ceiling windows that bring the outside in, along with a welcoming wood burning fireplace w/marble surround. The powder room includes upgraded tile, corian countertop & even an electric toilet. Upstairs reveals three bedrooms and two remodeled bathrooms. The hall bathroom (2011) has been beautifully remodeled with an attractive ornate granite counter top, glass vessel sink, custom built in shelves, custom ceramic tile tub surround, and spa bathtub. Let the Master Bedroom Suite be your oasis! Suite includes neutral paint newer hardwood bamboo floor (2014), a sitting area & huge closet along with an incredible master bath featuring granite pedestal sinks, spa steam shower, oversized whirlpool tub, imported mosaic floor & heat lamps and stone walls. Connected to the master bath is the spacious walk in closet with cedar doors and shelving. Downstairs hosts the finished basement (2011) with custom corian countertops and is setup to entertain or enjoy a movie in the theater like setting. The fenced rear yard is ideal for entertaining with two EP Henry Hardscaped Patios (2010). Host a BBQ for friends and family, and enjoy your new home. The Home also features: Surround sound can be found in the Master BR, Great Room & Patios, Custom drapes & blinds (2011), Vinyl fencing (2011), sprinkler system (2012), New electric panel 300 Amp (2010), Frigidaire front load laundry(still under warranty), 2 car garage, and newer windows in kitchen, & front bedrooms (2014). This breathtaking home is one of a kind with luxurious upgrades & features.
How to Save Money when you Sell
There are so many ways a seller can lose money when selling and it starts with not hiring the right expert realtor.
You need a Pitbull negotiator. Someone that is relentless. People don’t understand how important an aggressive negotiator is for the sale of your home.
When another agent accepts a lower commission they are not going to do much marketing and they are not a skilled negotiator.
If they can’t negotiate their own commission, why would you want them to negotiate your sales price?
You need someone to treat your money like it is their own.
We spend thousands on marketing to bring you the most amount of potential buyers as possible so you can yield the most money for your home. Hire an Expert Realtor with Experience. Beware of the average Realtor who lists 1-2 per year.
Thinking about selling your home. Contact us today for a preliminary listing appointment where we illustrate how you can get the most money for your home if you start in advance. (215) 757-7257 or TheSwainTeam@gmail.com
Staging....Common Pitfalls When Selling
There are 5 Common Pitfalls when selling. Remember a pitfall is a hidden or unsuspected danger or difficulty. An expert Realtor can help you eliminate these hidden dangers and net you the most money in the least time. Ultimately, you should hire your expert Realtor months to years in advance so you have the best chance at netting the most money.
Home Selling Pit Falls
5- Overseeing details
Today we are going to discuss the 1st pitfall....Staging and offer some tips.
Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
Tip #1 - Unnecessary Furniture
- Less stuff = more money
- Less Stuff =more room which makes the rooms look larger
Tip #2 - Don’t Block Natural Light
- Don’t have shades closed, allow room to be flooded with light
- Do not allow your realtor to take pictures with shades closed
Tip #3 - Corners
- Important to keep furniture out of corners so people can see how big the room is
Tip #4 - Knick Knacks
- The More knick knacks you put away, the more money will make. Buyers can see the extra space.
Tip #5 - Centerpieces
- You do not need to put centerpieces on the tables. Table should be nice and open.
Tip #6 - Remove Personal Pictures
- Fix holes in the walls
- Buyers need to envision themselves in your home
Tip #7 - Clean out Closets
- Make closets look clean, neat and organized
- Storage space is important to buyers. Put summer/winter clothes away
- Less is More!
Tip #8 - Cleaning
- Have your home professionally cleaned, including the basement.
- Get rid of cob webs, clean b/w windows. Spend the extra $ it makes a HUGE difference.
Tip # 9 - Paint
- Paint goes a long way. Paint home all one color. An off white color
never white – white
- Paint all trim white
- Paint your garage.
Tip #10 - Clean out Garage & Basement
- Sweep & wash down
- Paint walls off white and floor grey or use Apoxy paint
- Buyers aren’t dumb, they want a large storage space as well. You need your garage and basement to look its best as well
- Start Packing. Your Moving! Rent a storage space.
Tip #11 - Six Panel Doors
- Six Panel Doors can transform your old home into a new home. For $30, some paint and a brushed nickel door knob you can have a room that looks like a million bucks.
Remember, You need to have a realtor who is experienced and there to protect you as well as your asset.
If you have any questions about today's topic, or about real estate in general, please give me a call at 215-757-7257 or send me an email. We'd love to hear from you!