Another Coming Soon Success Story!
This story really excites me! It is a great example of we can help our clients make top dollar for their home when we use our exclusive out of the box marketing plan, work together and price the home within 3% of the market. We have a client who wanted to put their home on the market in a month. Of course, we suggested trying our Exclusive Coming Soon Campaign for a few weeks. While on the Coming Soon Campaign we were able to analyze her various website stats to see if we were capturing the buyers and sure enough we were! Not only did we get multiple inquires on the home but the number of page views was through the roof! I spoke with the seller a few days before going on the market and I said to her, “We are getting such a positive response on your home that I think we should raise our asking price $10,000.” And that is what we did. We got two buyers in the home before it went on the market, and got an above asking price offer the first day on the market! Our exclusive Coming Soon Campaign essentially created demand for her home before it went on the market, driving her price up.
We want our marketing to be outside of the box. Innovative techniques help our clients net the most for their home. Consumers who want to net the most for their home are preparing their home for the market in advance.
And if you are preparing in advance why not start to market the home in advance? Why not create demand for your home in advance? There are all kinds of benefits to Creating Demand in Advance!
Large corporations test market their products. Why shouldn’t you test market your home?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com and to learn more about the Coming Soon Campaign. Or attend our next upcoming Home Selling Seminar on April 2 at 9:30 am. We speak in depth about the Coming Soon Campaign at the Home Selling Seminars.
Another Coming Soon Success Story!
Completely Updated Townhouse with Open Floor Plan in Central Bucks School District! All the upgrades have been made! Enter into the inviting and sunny foyer with vaulted ceiling and skylight. The gourmet chief in the family is sure to enjoy the new kitchen (remodeled 2015) with new white cabinets, new SS Frigidaire appliances, granite counters, and island with bar seating. The kitchen opens to the spacious living room accented by electric fireplace. Sliding doors lead to a screened in porch that overlooks the fenced rear yard. A full first floor Laundry room and a new powder room (2015) complete this floor. A turned staircase leads you upstairs which boasts two generous sized bedrooms and a remodeled full bath. The full bath features a newer vanity, sinks, faucets and a subway tile shower surround. Main bedroom offers ample storage space with two large closets. The second bedroom is also generously sized and sure to please. The home has many upgrades including: Gas Heat & Central Air Compressor (2015), Complete Kitchen Remodel (2015), Wood Floor through out first floor (2015), Newer Windows (2012), Screened in Porch (2006), and Ample storage.
At our home selling seminar’s we educate attendees on how important it is to maximize their budget. Basically, if you want to sell for top dollar what upgrades and repairs can you make that will yield you the highest return.
There is one item that doesn’t make the list and that is neutral paint since it is not a “remodeling job.” However, when you repaint your home so that it is all neutral and fresh not only will you increase your profit but the home should sell much faster too. We do have colors we recommend that look good in every light. Just give us a call, we are happy to help!
If you are interested in selling in the next few years, come out to one of our upcoming home selling seminars. To maximize your budget you need to plan in advance. We also offer individual free 30 min Room by Room Reviews where we come out to your home and walk thru it with you and create a plan. We will offer tips of what should be done to the home to sell for the most money. We don’t want to see you spend unnecessary time & money on a
project that won’t offer you any return.
Our next seminar is April 2nd at 9:30am at the Home Suites By Hilton in Newtown.
If you are interested in a Free 30 minute Room by Room Review, give us a call. We are happy to help. (215) 757-7257 or email: TheSwainTeam@gmail.com
Situated on a .48 acre picturesque level lot tucked away from it all in Langhorne, Pa, but yet so close to it all: Route 1, I-95, PA Turnpike, Trains, Shopping Malls, Flowers Mill Shopping Center, Core Creek Park, Langhorne Swim Club, Langhorne Boro, and the Middletown Community Park. Located in Brendwood Manor this well maintained three bedroom home has a lot to offer. Step inside to the spacious foyer. The spacious family room addition is to your left. To your right is the living room located on the main floor accented by hardwood floors that extend through the dining room, kitchen and upstairs bedrooms. The remodeled kitchen is sure to please offering, a newer floor, marble tile counter, ceramic tile backsplash, wood cabinets, pantry, and newer appliances. Upstairs hosts three nicely sized bedrooms and a full bathroom. The lower level powder room has been completely remodeled with subway tile, newer vanity & toilet. This home has so much to offer including scenic rear yard views (no homes in the rear). Sit outside in your screened in porch and enjoy your morning coffee while you watch the deer. This home not only offers mature tree-lined streets with lots of familial charm and curb appeal, but also features newer upgraded 200 amp, six panel doors thru out most of the home, Ample storage with a crawl space under the main level and above ground oil tank. In addition to it all, there is a large driveway with 4+ car parking and a two car garage with work space & electric. Please note -Living Room fireplace is non functional.
How to Get Multiple Offers?
Every seller dreams about getting multiple offers when they sell. But how do you get multiple offers? It is simple you need to create demand for your home! Creating Demand can be done in multiple ways. For those sellers who don't want to put work into selling their home it is all about price. You need to sit down with your expert Realtor and analyze the comparable properties that have sold recently and the ones that are pending. Then know your bottom line.
Price the home dead on market value or even a little under market value. Advertise the home as coming soon for a few weeks. This will allow time for the property to be exposed to as many active buyers as possible. Advertising beforehand also creates demand for your home. Then you put it on the market and you will be able to get the most amount of people thru in the first two weeks (if it lasts that long! That all depends on price). The first two weeks on the market is when you will get the most buyers thru. The more buyers thru your front door the higher the probability is that you will receive multiple offers.
Take 31 Dolphin Road for instance, it sold in 3 days with multiple offers! The owner priced it aggressively at market value. We had multiple offers within three days. The homeowner was in the driver's seat. They were able to get the most for the home and chose the strongest buyers. Then when it came to repairs they were able to just repair what the township required. They did not get nickle and dimed after the home inspection was complete.
So there can be many perk to pricing aggressively. In the end, the owner ended up saving money by pricing aggressively because he got multiple offers and created a bidding war and was not nickel and dimed after the home inspection. Pricing aggressively also facilities a faster sale, less stress, and often less work. With any strategy it all comes down to you, the seller, and what you want.
There are all different marketing strategies for creating demand that we utilize. When it comes down to it you need to hire an expert Realtor who is a skilled marketer, not an average agent who sellers 4-6 homes a year. A skilled marketer can create demand. Your home is your largest asset, who you hire matters.
Real Estate Marketing has Advanced!
Over the years real estate has advanced drastically! In the 1980’s Realtor’s used a MLS book to look for homes for sale to show their clients. Then you had to go and pick the key up for each home you were going to show and when done you had to drop each key back off at each real estate office. Fast forward 20 – 30 years and consumers can now search for homes on their own on the internet. The internet changed real estate significantly. With this change came a shift in way Realtor’s market their properties. Homes for sale are now all online. With 92% of home buyer’s searching on the internet for a home, it is pertinent that a Realtor not only be tech savvy but also a great marketer. Not all realtors understand the power of a home’s photo’s online. Think about it…. When consumer’s go online they search by pictures first. If your picture’s aren’t appealing, they click NEXT. If your pictures are appealing, they are more likely to analyze your home further and read the description and details on it. Your home’s picture’s are your home’s first impression. Buyer’s decide what homes they want to look at based on pictures.
The Swain Team has seen these changes over the years in real estate and has advanced their marketing to match the changing environment. We want our marketing to be outside of the box. It use to be that you met with a realtor and you put your home on the market right away. But all of that is changing. Consumers who want to net the most for their home are preparing their home for the market in advance. And if you are preparing in advance why not start to market the home in advance? Why not create demand for your home in advance? There are all kinds of benefits to Creating Demand in Advance!
How The Swain Team Creates Demand
So how do you create demand for a home in advance? The Swain Team utilizes a “Coming Soon” campaign. We promote your home before it is ready for showings! We start by taking as many desirable photos as we can of your home. We put it online and put a sign in the lawn with the words “Coming Soon.” From there we analyze the web stats. Website statistics tell us how your home is going to perform in the market at the price we set. If we get a ton of views but no inquires it is priced too high. If we are getting a good amount of views and some inquires then we know we are at the right price.
The coming soon campaign really opens the door to many possibilities. Don't you want want to net the most for your home in the least amount of time?
Want to learn more?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com.
We offer free consultations and Room by Room Reviews. Remember, you have an attorney, doctor and financial planner in your circle, get an expert Realtor who is there as well.
Real Estate Marketing has Advanced!
Educational Home Selling Seminar
Thinking of selling your home now, in a few months or years?
We Willl Teach You How To:
· Make up to 18% More using alternative marketing methods
· What Improvements will bring the greatest Return on Investment
· HGTV Effect
· Sell Faster with less stress
· Maximize your budget
· Keep More Equity in your Pocket
Please Join us on January 27th at 6:30 pm
SHERATON - 400 Oxford Valley Road · Langhorne, Pennsylvania, 19047
Seating is limited so please RSVP by January 18, 2016 215-757-7257
Snow Date: February 3, 2016
Remember: share this info with a friend or family member who maybe interested.
All are invited.
*NO Cost or Obligation*
Flowers Field is an intimate, elegant townhouse neighborhood at Yardley-Langhorne Rd and Stony Hill Road. Introducing a new level of luxurious, maintenance free living in Yardley. Flowers Field - an intimate neighborhood of luxury townhomes located in Lower Makefield township. This thoughtfully designed community artfully blends historic charm with modern day amenities. Featuring spacious and imaginative floor plans and elegant exteriors, Flowers Field brings something completely unique to the marketplace. Quality construction features include - low maintenance Hardi-Plank exterior siding, exterior stone or brick at foundation base per elevation plan, 30 year dimensional roof shingles. Attractive landscaping throughout the community, lawn maintenance of common areas and yards.
DeLuca Homes has built a solid, award-winning reputation. Renowned for its premier neighborhoods located throughout Pennsylvania and New Jersey, DeLuca Homes has an unwavering commitment to deliver the best home buying experience to each and every customer. Based upon the fundamental principles of treating customers with respect, DeLuca Homes listens to your needs and desires, and builds quality and value into every home.
DeLuca is offering 5 different models at Flowers Field. They range in size from 2766 - 3080 square feet. Some models offer a master bedroom on the first floor which is great for clients looking to downsize. Let's take a look at your various options:
Want to learn more about Flowers Field?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com and we will setup for an exclusive showing when the home coming on the market.
Highland Gate is a community of 244 that was built by Toll Brothers in 1987. They are single family homes with interior square footage between 2,000 - 3,500. Lot sizes generally range from 0.25 to 0.5 acres with a median of 0.3 acre.
Highland Gate is situated in Award winning Blue Ribbon Neshaminy School District. Neshimany school District is a top school district in Bucks County.
Open Floor Plan! Expanded & Completely Remodeled Tyler Model. Walk up the EP Henry Hardscaped driveway accented by solar lighting. Take notice of the newer siding and stone exterior (2010) Hardscaping encircles the lush landscaping adding to the home’s appeal. Enter the home through the upgraded decorative glass door that enhances the home’s exterior. The foyer is highlighted by ceramic tile and imported forged wrought iron/brass railing leading upstairs . Gleaming hardwood floors and crown molding extend thru the living room to the dining room. The bright & airy dining room is great for holiday dinners. Sit at the dining room table and gaze out your French doors (2010) that lead to your elevated hardscaped patio. Adjacent is the kitchen with breakfast bar. A newer designer kitchen includes granite countertops, custom SS tile backsplash with subway tiles(2011), pull out cabinets, large pantry, glass faced cabinet doors, newer Stainless Steel Appliances (2011) & fabulous lighting! The 28 x 23 "Great Room" boasts floor to ceiling windows that bring the outside in, along with a welcoming wood burning fireplace w/marble surround. The powder room includes upgraded tile, corian countertop & even an electric toilet. Upstairs reveals three bedrooms and two remodeled bathrooms. The hall bathroom (2011) has been beautifully remodeled with an attractive ornate granite counter top, glass vessel sink, custom built in shelves, custom ceramic tile tub surround, and spa bathtub. Let the Master Bedroom Suite be your oasis! Suite includes neutral paint newer hardwood bamboo floor (2014), a sitting area & huge closet along with an incredible master bath featuring granite pedestal sinks, spa steam shower, oversized whirlpool tub, imported mosaic floor & heat lamps and stone walls. Connected to the master bath is the spacious walk in closet with cedar doors and shelving. Downstairs hosts the finished basement (2011) with custom corian countertops and is setup to entertain or enjoy a movie in the theater like setting. The fenced rear yard is ideal for entertaining with two EP Henry Hardscaped Patios (2010). Host a BBQ for friends and family, and enjoy your new home. The Home also features: Surround sound can be found in the Master BR, Great Room & Patios, Custom drapes & blinds (2011), Vinyl fencing (2011), sprinkler system (2012), New electric panel 300 Amp (2010), Frigidaire front load laundry(still under warranty), 2 car garage, and newer windows in kitchen, & front bedrooms (2014). This breathtaking home is one of a kind with luxurious upgrades & features.
How to Save Money when you Sell
There are so many ways a seller can lose money when selling and it starts with not hiring the right expert realtor.
You need a Pitbull negotiator. Someone that is relentless. People don’t understand how important an aggressive negotiator is for the sale of your home.
When another agent accepts a lower commission they are not going to do much marketing and they are not a skilled negotiator.
If they can’t negotiate their own commission, why would you want them to negotiate your sales price?
You need someone to treat your money like it is their own.
We spend thousands on marketing to bring you the most amount of potential buyers as possible so you can yield the most money for your home. Hire an Expert Realtor with Experience. Beware of the average Realtor who lists 1-2 per year.
Thinking about selling your home. Contact us today for a preliminary listing appointment where we illustrate how you can get the most money for your home if you start in advance. (215) 757-7257 or TheSwainTeam@gmail.com