Part 1 - 5 Ways Sellers Can Lose Money - #1 - Lack of Staging
Staging neutralizes your home so that it appeals to a wider range of buyers. Staging can be as simple as de-cluttering, or just adding a touch to make the room POP.
If you have wallpaper or your walls are purple, buyers will say, “NEXT!” A common objection we hear is, “I don’t want to paint because a buyer will come in and say, “I want this color”.” Well, that may be true, however; to net the most you need to create a high demand.
High Demand = Highest Selling Price
High Demand = Sellers in Control of Negotiations
Pictures are your greatest marketing tool online. Buyers want to see the most pictures possible. Staging allows us to take more pictures. Essentially, staging creates more showings.
If you are thinking about making a move, consult The Swain Team. We guarantee we can net you top dollar for your home.
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What is your best marketing tool that can increase your sales price?
YOUR HOME’S PICTURES
Pictures are your home’s first impression. You only have one chance to make a first impression! First impressions are lasting impressions. And today your home's pictures online are the first impression.
92% of buyers search online for a home. (2014 NAR Research)
Let’s review how buyer’s search for homes. Buyer’s start their search by going online and entering in criteria. Their results pop up and they go through each home by looking at the photos. You only have about 5-10 seconds to capture a buyer’s attention online. So your pictures are critical at this point. It is at this point when a buyer drawn in by your pictures will read the description and further details on your home.
What to look for in pictures:
- Need to make the room look it’s largest
- No Clutter ( No Refrigerator full of magnets)
- Rooms should be clean with an appropriate amount of furniture
- Should capture the rooms selling features
- Exterior pictures should NOT include electric lines or street pictures
- If home has darker wood or walls an external lenses needs to be used to brighten up the pictures.
To summarize, you need AWESOME pictures to get a good number of appointments. Buyers are less likely to be interested in your home if your pictures don’t do your home justice.
The Swain Team offers a free Photo Shoot of your home's exterior when your home looks at it's best. This sets you apart from the competition. Why? While all other sellers have snow, leaves, and dead grass in their pictures you will have a bright sunny day with all the flowers in bloom. This makes your home much more attractive to buyers. If you are arriving home one day and your home is at it's best....Take a picture.
Ultimately, you should hire your expert Realtor months to years in advance to do this for you. Your Expert Realtor should have a professional camera, with a wide angle lens and exterior flash to take beautiful professional pictures of your home.