Another Coming Soon Success Story
Another Coming Soon Success Story
Another great example of how we are able to net our sellers the most money with our unique and innovative marketing techniques. We are marketing experts who utilize exclusive marketing campaigns that no other realtor does in the area. In this case, we wanted to test price. So we listed at $285,000. For three weeks we analyzed the statistics and numbers of inquiries on the home. We had no inquires and the stats were not impressive. So I consulted the sellers and we reviewed the data and decided to try a price of $275,000. $275,000 was our number! I had a number of agents calling me about the home, and stats shot through the roof! This is a great illustration that when you overprice by $10,000 you could really be hurting yourself in the long run. The coming soon campaign allows us to play with price to find the right price, so a seller does not waste precious "day on market." As a side note once a home sits in the market for 30 days it becomes old in buyer's eyes. That is why pricing from the start is critical.
Remember, the goal of the coming soon is to create demand. More Inquiries = Higher Demand. And Higher Demand = Highest Selling Price. So at $275,000, I had realtors with buyers lined up to see the home. I put the home into our multiple list service and started showings 2 weeks after being listed at $275,000 on the coming soon.
It went on the market on a sunday with showings to begin monday. In the MLS we advised all realtors that offers where to be presented on friday at 1PM. That really generated Demand! By friday, we had 6 offers, then played them against each other. In this case, instead of going for more money, the seller went for the offer that asked for the least repairs done to the home. So the coming soon created the demand which put the seller's in driver's seat.
The bottom line, is that each coming soon we market creates unique opportunities that no one is able to foresee. Even sellers needs and wants maybe different but there is no denying that the coming soon opens many doors.
More Inquiries = Higher Demand
High Demand = Highest Selling Price
High Demand = Seller's in control of Negotiations.
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com to learn more about our Exclusive Coming Soon Campaign. Request a Room by Room to prepare your home in advance and help create that demand. Or Attend our next Home Selling seminar in september. Look for details coming out soon. We speak in depth about the Coming Soon Campaign at the Home Selling Seminars.
Saturday, April 2, 2016 at 9:30am
Completely Updated Townhouse with Open Floor Plan in Central Bucks School District! All the upgrades have been made! Enter into the inviting and sunny foyer with vaulted ceiling and skylight. The gourmet chief in the family is sure to enjoy the new kitchen (remodeled 2015) with new white cabinets, new SS Frigidaire appliances, granite counters, and island with bar seating. The kitchen opens to the spacious living room accented by electric fireplace. Sliding doors lead to a screened in porch that overlooks the fenced rear yard. A full first floor Laundry room and a new powder room (2015) complete this floor. A turned staircase leads you upstairs which boasts two generous sized bedrooms and a remodeled full bath. The full bath features a newer vanity, sinks, faucets and a subway tile shower surround. Main bedroom offers ample storage space with two large closets. The second bedroom is also generously sized and sure to please. The home has many upgrades including: Gas Heat & Central Air Compressor (2015), Complete Kitchen Remodel (2015), Wood Floor through out first floor (2015), Newer Windows (2012), Screened in Porch (2006), and Ample storage.
At our home selling seminar’s we educate attendees on how important it is to maximize their budget. Basically, if you want to sell for top dollar what upgrades and repairs can you make that will yield you the highest return.
There is one item that doesn’t make the list and that is neutral paint since it is not a “remodeling job.” However, when you repaint your home so that it is all neutral and fresh not only will you increase your profit but the home should sell much faster too. We do have colors we recommend that look good in every light. Just give us a call, we are happy to help!
If you are interested in selling in the next few years, come out to one of our upcoming home selling seminars. To maximize your budget you need to plan in advance. We also offer individual free 30 min Room by Room Reviews where we come out to your home and walk thru it with you and create a plan. We will offer tips of what should be done to the home to sell for the most money. We don’t want to see you spend unnecessary time & money on a
project that won’t offer you any return.
Our next seminar is April 2nd at 9:30am at the Home Suites By Hilton in Newtown.
If you are interested in a Free 30 minute Room by Room Review, give us a call. We are happy to help. (215) 757-7257 or email: TheSwainTeam@gmail.com
Situated on a .48 acre picturesque level lot tucked away from it all in Langhorne, Pa, but yet so close to it all: Route 1, I-95, PA Turnpike, Trains, Shopping Malls, Flowers Mill Shopping Center, Core Creek Park, Langhorne Swim Club, Langhorne Boro, and the Middletown Community Park. Located in Brendwood Manor this well maintained three bedroom home has a lot to offer. Step inside to the spacious foyer. The spacious family room addition is to your left. To your right is the living room located on the main floor accented by hardwood floors that extend through the dining room, kitchen and upstairs bedrooms. The remodeled kitchen is sure to please offering, a newer floor, marble tile counter, ceramic tile backsplash, wood cabinets, pantry, and newer appliances. Upstairs hosts three nicely sized bedrooms and a full bathroom. The lower level powder room has been completely remodeled with subway tile, newer vanity & toilet. This home has so much to offer including scenic rear yard views (no homes in the rear). Sit outside in your screened in porch and enjoy your morning coffee while you watch the deer. This home not only offers mature tree-lined streets with lots of familial charm and curb appeal, but also features newer upgraded 200 amp, six panel doors thru out most of the home, Ample storage with a crawl space under the main level and above ground oil tank. In addition to it all, there is a large driveway with 4+ car parking and a two car garage with work space & electric. Please note -Living Room fireplace is non functional.
Know What's On Your Credit Report
Anyone who has ever had a bank account, mortgage, credit card, car loan, or account with a retail store will invariably have a credit rating. Most information in your credit rating comes from companies you have credit with, as well as from certain public records such as tax liens, bankruptcies, judgments and lawsuits. It is important to know and understand your credit rating, how the information is compiled, and how it affects your ability to acquire a loan for your new home.
A good rule of thumb for those looking to establish credit is 3 credit cards for 3 years. Put little on them and pay them off each month.
Credit reports are usually divided into five sections:
1. Your credit history.
2. Who has reviewed your credit history.
3. Information you have provided for the credit company.
4. Specific identification information about you.
5. Explanatory notes and comments.
There are three major credit-reporting agencies, Trans Union, Experian and Equifax.
As a consumer it is important to know your credit score and what is on your credit report. Often, we hear about a person with a similar name’s account being linked to the wrong credit report. This will also help you identify any collections accounts, and verify that your identity is safe.
Create a free account at https://www.creditkarma.com. Here you can review your credit report and keep track of your score.
If you are thinking about buying in the future it is a great idea to educate yourself in advance. Sit down with a mortgage lender and review your credit. They can offer tips to increase your credit score if needed.
The Swain Team can recommend a reputable mortgage lender who has the reputation of providing excellent service and good rates.
If you have any questions or if you are ready to start thinking about buying a home - Just call us at (215) 757-7257 or email us at TheSwainTeam@gmail.com. We are always happy to help!
Do you know of someone preparing to sell their home? Maybe they want to sell in a few months or years. If so, share with them what a Room by Room Review is and how it can drastically help them. We have seen so many clients spend money on unnecessary items that offer no return on investment. That is why a Room by Room Review in advance is so crucial. It allows the seller to maximize their budget and get the best return on investment for the money they put into the home to sell.
A Room by Room Review is a free 30 minute appointment to evaluate the current
sale-ability of your home. A member of the Swain Team will come out to your home and do a walk thru of each interior room as well as the exterior of your home.
At your Room-by-Room Review we will give staging tips, paint color, and what to do with clutter...and so on. It is like having a real estate doctor come out to your home. The Room-by-Room Review helps a home owner prioritize what to do to prepare their home for their buyer! Clients often feel more organized and prepared because they have a plan of action.
In each area of the home we will discuss how best to stage/prepare the room for the market. This is a discovery process where you will learn the areas in your home that would showcase better to buyers with some enhancements.
We will make suggestions that will help set your home apart from the competition. Stay close and keep a pen handy to write down every suggestion.
Remember, we can look past clutter and give you a prioritized list of what to focus on.
Get top dollar for your home and have it shine when it is time to sell.
Want to schedule a Free 30 minute Room by Room Contact us at (215) 757-7257 or TheSwainTeam@gmail.com. Remember, you have an attorney, doctor and financial planner in your circle, get an expert Realtor who is there as well.
How to Get Multiple Offers?
Every seller dreams about getting multiple offers when they sell. But how do you get multiple offers? It is simple you need to create demand for your home! Creating Demand can be done in multiple ways. For those sellers who don't want to put work into selling their home it is all about price. You need to sit down with your expert Realtor and analyze the comparable properties that have sold recently and the ones that are pending. Then know your bottom line.
Price the home dead on market value or even a little under market value. Advertise the home as coming soon for a few weeks. This will allow time for the property to be exposed to as many active buyers as possible. Advertising beforehand also creates demand for your home. Then you put it on the market and you will be able to get the most amount of people thru in the first two weeks (if it lasts that long! That all depends on price). The first two weeks on the market is when you will get the most buyers thru. The more buyers thru your front door the higher the probability is that you will receive multiple offers.
Take 31 Dolphin Road for instance, it sold in 3 days with multiple offers! The owner priced it aggressively at market value. We had multiple offers within three days. The homeowner was in the driver's seat. They were able to get the most for the home and chose the strongest buyers. Then when it came to repairs they were able to just repair what the township required. They did not get nickle and dimed after the home inspection was complete.
So there can be many perk to pricing aggressively. In the end, the owner ended up saving money by pricing aggressively because he got multiple offers and created a bidding war and was not nickel and dimed after the home inspection. Pricing aggressively also facilities a faster sale, less stress, and often less work. With any strategy it all comes down to you, the seller, and what you want.
There are all different marketing strategies for creating demand that we utilize. When it comes down to it you need to hire an expert Realtor who is a skilled marketer, not an average agent who sellers 4-6 homes a year. A skilled marketer can create demand. Your home is your largest asset, who you hire matters.
Real Estate Marketing has Advanced!
Over the years real estate has advanced drastically! In the 1980’s Realtor’s used a MLS book to look for homes for sale to show their clients. Then you had to go and pick the key up for each home you were going to show and when done you had to drop each key back off at each real estate office. Fast forward 20 – 30 years and consumers can now search for homes on their own on the internet. The internet changed real estate significantly. With this change came a shift in way Realtor’s market their properties. Homes for sale are now all online. With 92% of home buyer’s searching on the internet for a home, it is pertinent that a Realtor not only be tech savvy but also a great marketer. Not all realtors understand the power of a home’s photo’s online. Think about it…. When consumer’s go online they search by pictures first. If your picture’s aren’t appealing, they click NEXT. If your pictures are appealing, they are more likely to analyze your home further and read the description and details on it. Your home’s picture’s are your home’s first impression. Buyer’s decide what homes they want to look at based on pictures.
The Swain Team has seen these changes over the years in real estate and has advanced their marketing to match the changing environment. We want our marketing to be outside of the box. It use to be that you met with a realtor and you put your home on the market right away. But all of that is changing. Consumers who want to net the most for their home are preparing their home for the market in advance. And if you are preparing in advance why not start to market the home in advance? Why not create demand for your home in advance? There are all kinds of benefits to Creating Demand in Advance!
How The Swain Team Creates Demand
So how do you create demand for a home in advance? The Swain Team utilizes a “Coming Soon” campaign. We promote your home before it is ready for showings! We start by taking as many desirable photos as we can of your home. We put it online and put a sign in the lawn with the words “Coming Soon.” From there we analyze the web stats. Website statistics tell us how your home is going to perform in the market at the price we set. If we get a ton of views but no inquires it is priced too high. If we are getting a good amount of views and some inquires then we know we are at the right price.
The coming soon campaign really opens the door to many possibilities. Don't you want want to net the most for your home in the least amount of time?
Want to learn more?
Contact us at (215) 757-7257 or TheSwainTeam@gmail.com.
We offer free consultations and Room by Room Reviews. Remember, you have an attorney, doctor and financial planner in your circle, get an expert Realtor who is there as well.
Real Estate Marketing has Advanced!
Educational Home Selling Seminar
Thinking of selling your home now, in a few months or years?
We Willl Teach You How To:
· Make up to 18% More using alternative marketing methods
· What Improvements will bring the greatest Return on Investment
· HGTV Effect
· Sell Faster with less stress
· Maximize your budget
· Keep More Equity in your Pocket
Please Join us on January 27th at 6:30 pm
SHERATON - 400 Oxford Valley Road · Langhorne, Pennsylvania, 19047
Seating is limited so please RSVP by January 18, 2016 215-757-7257
Snow Date: February 3, 2016
Remember: share this info with a friend or family member who maybe interested.
All are invited.
*NO Cost or Obligation*